In public affairs, reaching the decision-maker isn’t enough. Real influence comes from the people who have the decision-maker's ear. But until now, influencer targeting products have suffered from two critical problems:
Science proves that NO ONE has thousands of influencers. 150 people at most have occasional influence. 15 people have maximum influence. Yet other so-called “influencer targeting” products force you to waste money on thousands of people who don’t impact the decision-maker.
Black box data sets give you zero transparency, and zero input into who you are targeting. Political intelligence gets ignored. And you are forced to treat a Chief of Staff the same way you treat a junior think tank analyst.
"Over the years, Brandon has provided strategic insights and moral guidance shaped by his decades in educational leadership. Their shared experiences with urban adversity have given Brandon a unique lens on Moore’s priorities in education and community resilience. This enduring friendship places Brandon within Moore’s inner circle, where his counsel carries particular weight during critical decisions. As Head of School at George School, Brandon offers strategic leadership insights and moral guidance drawn from decades in educational administration. Their shared history through the birth of hip-hop-era New York and personal experiences with urban adversity gives Brandon unique perspective on Moore’s policy priorities around education and community resilience. This lifelong friendship provides Brandon direct access to Moore’s inner circle, making his counsel especially valued during critical decisions."
