.gif)
In the last two editions of this newsletter we asked two critical questions that public affairs professionals should consider in every advocacy effort...
In last week's newsletter, we asked the question, "why are you treating every political influencer the same?" Our point was that a Chief of Staff should be treated one way in a public affairs campaign, while a junior lobbyist across town should be...
When it comes to reaching the influencers of decision-makers, there's a strange thing that happens in public affairs. Most campaigns treat all influencers equally, spending the same amount of resources to reach a Chief of Staff as a think tank...
Today we cover one of the most ruinous mistakes that public affairs campaigns constantly make—paying fixed prices for ads to critical targets. This mistake guarantees that you will miss many chances to deliver...
Each of us today lives in the attention economy—which is defined by an unlimited amount of information, chasing a finite amount of human attention. This mismatch has reshaped modern life—how we do our jobs...
One of the most common topics that causes confusion in public affairs is whether digital tools can reach a single person. The short answer is yes—and you can even report on ad performance by person. Today we show you how, and explain why there is...
Here at Artificially Intelligent, we discuss the countless ways that AI is transforming political advocacy. Today, we widen the aperture to focus on the single most important thing to understand about AI...
With last week's marathon reconciliation votes behind us, today we summarize three lessons for every public affairs organization that jump out from the results...
The shift to video consumption isn't coming—it's here. If you're not running video-first campaigns, you're falling behind. The shift to video consumption has been one of the biggest trends in media over the last several years. This change has...
Perhaps the question we get the most is how to maximize small budget campaigns. With budget pressures increasing on organizations from all directions...