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One of the key topics on influencer targeting that we have been discussing recently is the question: "How many influencers can someone actually have?" Last week, one of the most popular articles in The Wall Street Journal tackled this very issue...
Think about the last time you asked ChatGPT, Claude, or Perplexity a question. Did you see an ad? Of course not. But that is almost certainly about to change—at least in some form. And when it does, it could fundamentally reshape...
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Digital-out-of home is perhaps the most overlooked form of advertising in public affairs. This is both a shame and an opportunity for you, because the campaigns that smartly deploy it have an outsized impact on the conversation. In today's short...
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For obvious reasons these days, many public affairs organizations want to reach Fox viewers—perhaps even one particular Fox viewer. But not every campaign budget...
One of the thorniest issues in public affairs is how to measure whether your messages are capturing the attention of the policy-makers and influencers you are trying to influence. Much of the problem stems...
You're probably not using digital audio ads in your advocacy, but the most advanced campaigns are. In today's short read, we will show you a jarring statistic that demonstrates just how big the opportunity is that you're missing...
Public affairs and campaign professionals are literally in the business of mastering the art of communication. We craft precise messaging, navigate complex stakeholder relationships...
In the last two editions of this newsletter we asked two critical questions that public affairs professionals should consider in every advocacy effort...
In last week's newsletter, we asked the question, "why are you treating every political influencer the same?" Our point was that a Chief of Staff should be treated one way in a public affairs campaign, while a junior lobbyist across town should be...
When it comes to reaching the influencers of decision-makers, there's a strange thing that happens in public affairs. Most campaigns treat all influencers equally, spending the same amount of resources to reach a Chief of Staff as a think tank...