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2 Minute Read
This dear readers, will be the last issue of Artificially Intelligent for 2025. We are deeply grateful for your attention and participation throughout this year as we have attempted to navigate the AI wave, and how it is changing public affairs. In that spirit, it seems only logical to us to conclude 2025, with the start of a discussion about how the march to AGI will drive public affairs in 2026.
We'll pick up that discussion next year—a year which holds only one certainty—more change than ever.
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Last week, we discussed what AGI means, and when it might arrive. We also reviewed how the goal posts keep moving on the definition of AGI, and how the AI that we have today, would by any definition have been considered AGI just a decade ago.
This observation seems to us to be the way to cut through the speculation about when exactly AGI might come to reality. Because in many ways, what the day is on that calendar entry doesn't matter. The fact is that AI is progressing every day, and we are experiencing step level increases in the frontier AI models every few months. Each of those advances brings more disruption and opportunity to the public affairs industry. So whether you think AGI will arrive in 2026, or never, AI progress will march forward. That much we know for sure. And each step of that march will mean change for our sector.
So what are those steps we are likely to experience in 2026? Here's our top 5 predictions:
🔱 Influencer targeting that taps into deeper and deeper veins of relationships, identifying the people who impact decision-makers the most. With each increase in the power of the frontier models, the ability to identify and reach influencers will grow even stronger.
🔱 Hyper-tailored content, based on everything a policy-maker has ever said or done publicly. This would fundamentally change not just paid media, but lobbying, grassroots, and grasstops advocacy as well.
🔱 Industry restructuring. As AI advances drive innovation and efficiencies, public affairs firms will take on new forms, legacy contracts will be discarded, and new players will quickly become power players in the market.
🔱 Custom tools instead of one-size-fits-all products. In a world where AI codes, public affairs organizations can create their own tools that suit their needs better and less expensively than off the rack, legacy software.
🔱 Chatbot advertising, that will take on new forms of digital ads, and change the way we think about paid media.
A few weeks ago, several team members and I conducted a chat with Claude about a new software tool our company is developing. We asked Claude for ideas on features to include. Claude drew on everything we had ever fed it about our company. But without us prompting, it went much further. It analyzed other software products in the market. It reviewed principles from politics, business, economics, technology, psychology, law, and other fields. It synthesized all of this information and suggested novel ideas we had not thought of. Then Claude did something even more remarkable—it offered to build those new features for us.
But I guess this is still not AGI...right?
— Bryan Miller, CEO, Neptune Ops
🔱 Audit your 2025 stack candidly. What tools did you pay for but barely use? What gaps cost you time, money, or momentum? Write it down. The best predictor of your 2026 performance is an honest diagnosis of your 2025 reality.
🔱 Scout for what's next—now. Don't wait until Q1 planning meetings. Read industry newsletters, test new tools, talk to people who are already experimenting. You can find recent back issues of this newsletter here to get started.
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