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Only three years ago yesterday, ChatGPT was first released to the public. We will not attempt to catalogue here the countless ways that AI has impacted life in this brief period of time, both good and bad. Here's a worthy attempt at that exercise...
From November of 2024 through March of this year, researchers from the University of Zurich conducted a covert four-month experiment on a Reddit forum where people go to have others attempt to change their minds on contentious topics. The results...
The end of the longest government shutdown in history has finally arrived. If you have been postponing your advocacy campaign during this time, you don't have another minute to waste. In today's short read, we suggest three..
One of the strangest habits in public affairs is to target thousands of so-called "influencers" when trying to reach a decision-maker. The problem with this approach is that science has repeatedly proven that no one has thousands of influencers...
AI has unleashed a wave of technology change that has transformed the advocacy landscape. So in honor of Halloween, today we cover the scariest change of all—the pace of change—how AI unleashed it—and how to turn that pace to your advantage.
In today's short read we discuss why TikTok still doesn't move the needle when you need to reach decision-makers, and in fact why no social media platform does...
One of the key topics on influencer targeting that we have been discussing recently is the question: "How many influencers can someone actually have?" Last week, one of the most popular articles in The Wall Street Journal tackled this very issue...
Think about the last time you asked ChatGPT, Claude, or Perplexity a question. Did you see an ad? Of course not. But that is almost certainly about to change—at least in some form. And when it does, it could fundamentally reshape...
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Digital-out-of home is perhaps the most overlooked form of advertising in public affairs. This is both a shame and an opportunity for you, because the campaigns that smartly deploy it have an outsized impact on the conversation. In today's short...
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For obvious reasons these days, many public affairs organizations want to reach Fox viewers—perhaps even one particular Fox viewer. But not every campaign budget...